DBOS — Digital Business Operations Specialist Internship

Curriculum

1. 01Digital Business Foundations

   • Digital business models.
   • Products, services and customers.
   • Revenue streams.
   • Business workflows.
   • Business goals and performance indicators.
   • Professional ethics and confidentiality.
2. 02Virtual Assistance Fundamentals

   • Virtual assistant responsibilities.
   • Email management.
   • Calendar and appointment scheduling.
   • Meeting preparation.
   • Business correspondence.
   • Task prioritisation.
   • Remote client communication.
3. 03Productivity and Collaboration Tools

   • Google Workspace or Microsoft 365.
   • Documents, spreadsheets and presentations.
   • Shared drives and file organisation.
   • Trello, Asana or equivalent tools.
   • Task tracking.
   • Collaborative workflows.
4. 04Digital Marketing Fundamentals

   • Marketing channels.
   • Marketing funnels.
   • Target audiences and buyer personas.
   • Brand positioning.
   • Campaign planning.
   • Marketing objectives and KPIs.
   • Competitor research.
5. 05Social Media Management

   • Facebook, Instagram, LinkedIn and TikTok.
   • Content calendars.
   • Publishing schedules.
   • Community management.
   • Audience engagement.
   • Brand consistency.
   • Social media reporting.
6. 06Content Creation and AI Productivity

   • Business writing.
   • Copywriting and captions.
   • Canva or equivalent design tools.
   • AI-assisted research and content drafting.
   • Prompt writing.
   • Fact-checking.
   • Editing and quality assurance.
   • Responsible AI and copyright practices.
7. 07Email Marketing and Lead Generation

   • Ideal customer profiles.
   • Ethical prospect research.
   • Contact organisation.
   • Business email writing.
   • Personalised outreach.
   • Follow-up sequences.
   • Email campaign fundamentals.
   • Privacy and anti-spam compliance.
   • Response and conversion tracking.
8. 08Customer Service and CRM

   • Customer enquiries.
   • Complaint handling.
   • Support workflows.
   • CRM fundamentals.
   • Customer onboarding.
   • Retention.
   • Escalation procedures.
   • Service reporting.
9. 09Sales and Business Development Support

   • Sales fundamentals.
   • Prospect qualification.
   • Sales pipeline stages.
   • Appointment setting.
   • Proposals and quotations.
   • Follow-up.
   • Objection handling.
   • Sales reporting.
10. 10Business Administration

    • Business recordkeeping.
    • Meeting minutes.
    • Standard operating procedures.
    • Basic budgeting.
    • Expense tracking.
    • Document control.
    • Scheduling and coordination.
    • Administrative quality checks.
11. 11Business Research and Remote Work

    • Competitor research.
    • Market research.
    • Source evaluation.
    • Research summaries.
    • Client onboarding.
    • Requirements gathering.
    • Service proposals.
    • Scope and deliverables.
    • Time management.
    • Portfolio development.
    • Confidentiality.
12. 12DBOS Capstone — Operate a Digital Business

    • A business profile and target customer definition.
    • A 30-day marketing plan.
    • A social media content calendar.
    • Professional email and customer response templates.
    • A prospect and sales lead tracker.
    • A customer management workflow.
    • An operations calendar.
    • A written standard operating procedure.
    • A basic business tracking spreadsheet.
    • A final performance report with findings and recommendations.